Ah yes it's time to look at that enfant terrible of Channel 4 in the 1990s, The Word
Love it or hate it, you cannot deny how influential and important The Word was. It's almost twenty-five-years since the last episode aired and yet almost everything The Word pioneered has now become absorbed by other shows and accepted into the mainstream.
Remember 'The Hopefuls' those shameless glory hunters who gave up their dignity by eating worms and sheep testicles (among other more disgusting stunts) because, as they would each gamely say to camera "I'll do anything to be on TV" Remember how offended and disgusted people were? They're all fairly quiet now when watching celebs eat the very same thing as part of an I'm a Celebrity bushtucker trial aren't they?
It wasn't just gross stunts though; The Word provided a platform for some of the best music of the day (often breaking new bands) and some brilliantly candid, off-the-cuff interviews with famous figures from the world of music, acting, sport and the arts, and the kind of through-the-looking-glass exposes of the weird and wonderful life in America that Louis Theroux would later mine. It was The Tube via a kind of X-rated Tiswas - perfect for the laddish, baggy, grungey, britpoppy 1990s.
Described by Wikipedia as 'a mayhemic mixture of pop music and teen attitude' The Word was must-see post pub viewing on a Friday night for some 49% of the viewing public at that time. It ran from 1990 to 1995 and featured presenters such as Amanda de Cadenet, Mark Lamarr, Dani Behr, Hufty and Katie Puckrick, the one constant being it's main presenter, Mancunian motormouth Terry Christian whose book, My Word, is an eye-opening, candid and funny read of his time with the show.
The theme tune was entitled Olympic, provided by Madchester's own 808 State.
Some full episodes of The Word are available on YouTube, whilst a series of compilations can be viewed on All 4. They're well worth watching, whether you simply fancy a bit of nostalgia or whether you just want to see some cutting edge tele before it become so diluted. Chris Evans was only just around the corner, and he had obviously been paying attention.

















































