Thursday, 23 April 2015

No One Is Beach Body Ready!

Yet another unrealistic body image is being forced down our throats by ad men to make people feel inferior 


Now don't get me wrong; I admire and enjoy the female frame as much as anyone (as you can probably see with some of this blog's content) but I draw the line at it being used to suggest one is superior to another, because that is just plain body fascism. In using this poster campaign, Protein World is directly targeting individuals with the aim to make them feel inferior when compared to the unrealistic body image of the bronzed model chosen to front the ads, and all in order to sell their product from 'the weight loss collection'

This is just another way of making impressionable people, specifically young teenage girls, feel awkward, inferior and ugly. And I do not agree with that at all.

Like Caitlin Moran says, not enough is being done to tell these kids that no one really looks like that. We need to start a conversation that reminds the young in our society to look around and ask themselves, do they really know anyone who looks like that, to keep them happy and confident in how they look themselves.

Stopping this kind of advertisement is a start. So please sign this petition here

What the fuck is 'beach body ready' anyway??

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